Crafting meaningful solutions
Learn about my story, approach, and capabilities that make me one of the expert you are looking for.
A Journey of Design and Discovery
Throughout my career, I’ve learned that design is not about feeding my ego; it’s about helping others become more efficient and impactful. I’ve faced challenges that required me to navigate through uncharted territories alone, relying solely on my resourcefulness and resilience. These experiences have shaped me into the designer and leader I am today.
When approaching a design challenge, I believe in taking one step at a time. I lay a solid foundation by categorizing what I know, what I presume, and what I need to learn. From there, I dive deep into research, uncovering insights that inform and refine the design process.
One of my proudest achievements is creating a Design System from scratch. This journey involved researching, testing, breaking, and finally improving the system until it became a robust foundation for future projects. This experience deepened my expertise and reinforced my commitment to continuous learning and improvement.
When approaching a design challenge, I believe in taking one step at a time. I lay a solid foundation by categorizing what I know, what I presume, and what I need to learn. From there, I dive deep into research, uncovering insights that inform and refine the design process.
One of my proudest achievements is creating a Design System from scratch. This journey involved researching, testing, breaking, and finally improving the system until it became a robust foundation for future projects. This experience deepened my expertise and reinforced my commitment to continuous learning and improvement.
Besides professional work
Beyond the world of design, I’m deeply passionate about worldbuilding. My love for creating and storytelling started with a fantasy world called Andrastea, which I began building at 18.
Although the initial dream faded, it was rekindled six years ago when I discovered tabletop roleplaying. My love project Andrastea has finally reborn, nearly starting from the scretch, I filled it with diverse species, classes, living character, and countless stories.
Today, I can say that I'm proud to have a completed manuscript for my first book waiting for publishers and hoping for a release. This journey in storytelling has profoundly influenced my approach to design and leadership, helping me tackle problems creatively and lead teams with empathy and vision.
Although the initial dream faded, it was rekindled six years ago when I discovered tabletop roleplaying. My love project Andrastea has finally reborn, nearly starting from the scretch, I filled it with diverse species, classes, living character, and countless stories.
Today, I can say that I'm proud to have a completed manuscript for my first book waiting for publishers and hoping for a release. This journey in storytelling has profoundly influenced my approach to design and leadership, helping me tackle problems creatively and lead teams with empathy and vision.
I’m not just a professional designer, I’m a human being, just like you. I cherish time with my family, enjoy reading, playing, and exploring creativity in all forms. I’m committed to the things that are dearest to me — everything else is temporary.
Assertive Communication
Emotional Intelligence
Time & Resource Management
Mentoring
Quality Assurance
Feedback
Conducting & Planning User Interview
Survery/Questionnaires
Competitor Analysis
Analystics & Heatmap Analysis
Persona & Stakeholder Mapping
User Journeys & Use Cases
Information Architecture
Usability Heuristics
UX Laws
UI/UX Audit
Wireframe
Custom-made Design System
MUI, Ant Design Systems
Figma
Adobe Creative Suite
Prototyping
Moodboarding
Interaction Design
Micro Animations
Responsiveness
Handoff
Grid Systems
Typography
Color Theory
JS & jQuerry
HTML
CSS
C#
Design Lead
Mana
- Developed a compelling brand identity for Mana, resonating with the target audience and showcasing innovation.
- Led user research initiatives and applied data-driven design strategies to ensure products meet user needs effectively.
- Collaborated cross-functionally with product managers, developers, and business stakeholders to maintain design coherence across all touchpoints.
- Managed and mentored design team members, fostering a balanced work environment and ensuring efficient task delegation.
- Standardized and documented design processes to enhance consistency and quality of deliverables.
Product Designer
OMNICOACH
- Conducted in-depth UX research and persona analysis using the Octalysis framework to identify core user motivations and categorize them into key drives.
- Improved product usability and visual experience, leading to a substantial $500k investment from a major industry investory for implementing the design.
- Documented and planned foundational functionalities and research for the next-generation platform connecting gaming organizations, sponsors, and fans through interactive in-game experiences.
Product Designer
greeHill
- Established an international brand representing the innovative spirit of a unicorn company to strengthen global market positioning.
- Managed the on-time delivery of Singapore's Smart Tree Inventory system, gathering user input, resolving UX concerns, and enhancing greeHill's internal platform through flow-mapping and UI design.
- Generated top-tier assets (presentations, white papers, videos) for business development efforts, articulating the company's value proposition and objectives with clarity.
Design Lead
MIRA Measure
- Established a new brand to enhance engagement with B2C products and promote confidence in online optical parameter measurement.
- Conducted user research using surveys and data analytics to enhance product usability.
- Enhanced the customer journey success rate from 66% to 95% through detailed analysis and strategic modifications.
- Addressed issues leading to increased online purchase drop-off rates effectively.
- Improved B2B product functionality to reduce partner return rates, offering professionals a reliable and rapid digital measuring alternative.
"I love creating something special and meaningful that benefits others, especially the company. It might sound cliché, but elevating workflows and finding solutions others appreciate is my passion."
"I gained extensive knowledge in Design Systems and had the chance to create one from scratch — researching, testing, breaking, and ultimately improving it."
"Overcoming my ego was key; design isn’t about me but helping others be more efficient. Facing challenges alone was daunting, but I did my best to navigate and grow from the journey."
"I approach challenges one step at a time, building a solid foundation of knowns, assumptions, and unknowns. The best part is researching, digging for answers, and expanding my knowledge."
