How an engaging design secured a $500K investment and transformed the user experience for gamers
Krisz is a top-tier UX and UI designer, and he built the entire Omnicoach platform's UX, and it looked amazing. What really stood out was his ability to explain every decision choice, using patterns and rules, that made everything crystal clear. For me, as a pragmatic person, this gave me a great confidence in knowing what would not only look nice, but work perfectly.
I served as the Product Designer for Omnicoach, tasked with creating a more engaging product that resonates with gamers globally. My primary focus was to redesign the UI, which at the time wasn’t aligning with the target audience’s expectations. My goal was to make the product more user-centric and appealing.
The existing UI was disconnected from the gaming audience, failing to engage users. Usability tests revealed confusion in navigating the product, particularly in finding and understanding key features like video uploads and game analysis. Additionally, we needed to make the product salable by improving the overall user experience.
My first task was to analyze usability tests conducted with previous partners.
Key findings included:
- Confusion in the video upload process.
- Users struggled to locate and activate key features.
- Players enjoyed stats but found navigation difficult.
I also performed a competitor analysis, focusing on well-established game metric analysis applications. This provided insights into best practices, particularly around user engagement and interface design. Additionally, I created a gamer persona analysis using the Octalysis framework to help prioritize features and roadmap development.
I synthesized the research to design a solution that would both engage users and be feasible for a small development team. I created a comprehensive Design System to standardize UI elements, ensuring consistency and simplifying handoffs between design and development. To further enhance the redesign process, I developed a moodboard showcasing gaming UIs and visual effects that resonated with the target audience.
The newly designed interface significantly boosted user engagement and met industry expectations. Omnicoach secured a $500k investment, with the design playing a crucial role. The fact that this came from a prominent industry investor highlights the design's impact and appeal to key players in the gaming sector.
Final Thoughts
The moment I learned that Omnicoach secured a $500k investment from a prominent industry investor to implement the design was truly humbling. It was incredibly rewarding to me. The positive feedback from the team after I presented the research, ideas, and early UI designs was equally gratifying. I was totally overwhelmed.
While I thoroughly enjoyed working on this Design System, I’ve gained valuable insights over the years and watched tools like Figma evolve significantly. If I were to approach this project again, I’m confident I could create an even more complex, yet simplified, and more easily implementable Design System.
